Home > Term: reciprocal marketing agreement
reciprocal marketing agreement
A strategic alliance in which two companies agree to comarket each other's products. Production rights may or may not be transferred.
- Szófaj: noun
- Ipar/Tárgykör: Financial services
- Kategória: General Finance
- Company: Bloomberg
0
Szerzőb
- Jessehe
-
(V.I.P) 32013 points - 40.13% positive feedback
